Helper Financial Services | SEBI Registered Research Analyst

SEBI Registered RAINH000026813

Helper Financial
Services

Equity Research

Derivatives (F&O)

SIP Planning

Portfolio Review

Wealth Advisory

Market Insights

Equity Research

Derivatives (F&O)

SIP Planning

Portfolio Review

Wealth Advisory

Market Insights

Equity Research

Derivatives (F&O)

SIP Planning

Portfolio Review

Wealth Advisory

Market Insights

Equity Research

Derivatives (F&O)

SIP Planning

Portfolio Review

Wealth Advisory

Market Insights

Equity Research

Derivatives (F&O)

SIP Planning

Portfolio Review

Wealth Advisory

Market Insights

Practical financial guidance for investors and traders who want disciplined research, clearer market context, and risk-aware portfolio decisions.

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Why ChooseUs?

Research-Led Guidance

Market views are built around structured analysis, clear levels, and disciplined decision-making.

Risk-First Process

Every idea is framed with downside awareness, suitability, and practical risk controls.

Multi-Asset Coverage

Guidance across equity, derivatives, commodities, currency, SIP planning, and portfolio review.

About Us

A focused financial services brand built around research clarity, transparent guidance, and client-first market education.

Our Mission

To make market participation clearer, more disciplined, and more risk-aware for investors and traders who want practical guidance without noise.

Founder Vision

To build a financial services brand where research quality, transparent communication, and client education move together.

Company Profile

Helper Financial Services provides structured financial guidance, market research communication, and plan-based advisory support for Indian market participants.

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Data & Analysis Driven

Real-time indicators & modeling support every recommendation

Services & Pricing

Choose a plan that fits your trading frequency, capital allocation, and advisory requirements.

Services Included	Basic₹99/ month	Most Popular Advance₹4,999/ month	Premium₹9,999/ month
Market Guidance VC
One time longterm investing setup
Index Option
Stock Option
BTST & STDT
Stock Cash
Personalised Research

Basic

/ month

₹99

Market Guidance VC
One time longterm investing setup
Index Option
Stock Option
BTST & STDT
Stock Cash
Personalised Research

Compliance & Legal

Helper Financial Services prioritizes transparency, client communication, and responsible risk disclosure.

Disclaimer & Disclosures

Disclosure Document

The purpose of the document is to provide essential information about the Research Services in a manner to assist and enable the prospective client/client in making an informed decision for engaging in Research services before onboarding.

History, Present business and Background

Ajay Kumar Soni, is registered with SEBI as Research Analyst with registration no. INH000026813. The Research Analyst got its registration on May 06, 2026 and is engaged in offering research and recommendation services.

Terms and conditions of Research Services

The Research Services will be limited to providing independent research recommendation and shall not be involved in any advisory or portfolio allocation services.

The Research Analyst never guarantees the returns on the recommendation provided. Investor shall take note that Investment/trading in stocks/Index or other securities is always subject to market risk. Past performance is never a guarantee of same future results.

The Research Analyst shall not be responsible for any loss to the Investors.

Disciplinary history

There are no pending material litigations or legal proceedings against the Research Analyst.

As on date, no penalties / directions have been issued by SEBI under the SEBI Act or Regulations made there under against the Research Analyst relating to Research Analyst services.

Details of its associates

No associates

Disclosures with respect to Research and Recommendations Services

The Research Analyst or any of its officer/employee does not trade in securities which are subject matter of recommendation.

There are no actual or potential conflicts of interest arising from any connection to or association with any issuer of products/ securities, including any material information or facts that might compromise its objectivity or independence in the carrying on of Research Analyst services. Such conflict of interest shall be disclosed to the client as and when they arise.

Research Analyst or its employee or its associates have not received any compensation from the company which is subject matter of recommendation.

Research Analyst or its employee or its associates have not managed or co-managed the public offering of any company.

Research Analyst or its employee or its associates have not received any compensation for investment banking or merchant banking of brokerage services from the subject company.

Research Analyst or its employee or its associates have not received any compensation for products or services other than above from the subject company.

Research Analyst or its employee or its associates have not received any compensation or other benefits from the Subject Company or 3rd party in connection with the research report/ recommendation.

The subject company was not a client of Research Analyst or its employee or its associates during twelve months preceding the date of recommendation services provided.

Research Analysts or its employee or its associates has not served as an officer, director or employee of the subject company.

Research Analysts has not been engaged in market making activity of the subject company.

Standard Warning

Investment in securities market are subject to market risks. Read all the related documents carefully before investing.

Disclaimer

Registration granted by SEBI, enlistment as RA with Exchange and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors.

SEBI Registration Details

Research Analyst Registration Disclosure

Active

As per SEBI Circular SEBI/HO/IMD/IMD-II CIS/P/CIR/2023/30 dated April 6, 2023
Ajay Kumar Soni is a SEBI-registered Research Analyst operating under the SEBI (Research Analysts) Regulations, 2014. Below are the key registration details:

Name of Research Analyst	Ajay Kumar Soni
Type of Registration	Research Analyst
SEBI Registration Number	INH000026813
BSE Enlistment Number	7180
Registration Validity	May 06, 2026 – May 05, 2031
Registered Office Address	Makan-417, Ward- 19,, Adarsh Colony, Salsalai, Shajapur, Ujjain, Madhya Pradesh.
Contact Number	+91 7566901001
Email ID	Ajaysoni7599@gmail.com

Herein, you can access the complete registration details of this Research Analyst and other necessary information associated with the license.

KYC Onboarding Process

To comply with SEBI guidelines, all paid research advisory clients must complete the following onboarding and suitability process before service activation:

Plan Selection

Choose the Research Advisory plan (Basic, Advance, or Premium) that matches your investment goals and target capital.

Risk Profiling & Suitability

Complete our quick online questionnaire to evaluate your financial situation, risk appetite, and trading suitability.

Identity & Bank Verification (KYC)

Submit your PAN card, Aadhaar card, and bank account details for verification to satisfy anti-money laundering norms.

Service Activation

Once KYC is successfully approved and the service agreement is acknowledged, research recommendations will be activated.

Grievance Redressal Mechanism

We value your trust and are committed to addressing any concerns or complaints promptly and transparently. Clients may reach out to us through any of the following channels:

Email Support: Ajaysoni7599@gmail.com

Phone Line: +91 7566901001

Registered Office: Makan-417, Ward- 19, Adarsh Colony, Salsalai, Shajapur, MP, 465227

Escalation Matrix

Below are the key contacts you may approach based on the nature or escalation level of your concern:

Designation	Contact Person	Office Address	Contact No.	Email ID	Working Hours
Head of Customer Care	Ajay Soni	Makan-417, Ward- 19, Adarsh Colony, Salsalai, Shajapur, MP, 465227	+91 7566901001	Ajaysoni7599@gmail.com	Mon-Fri, 10:00 AM - 6:00 PM
CEO	Ajay Soni	Makan-417, Ward- 19, Adarsh Colony, Salsalai, Shajapur, MP, 465227	+91 7566901001	Ajaysoni7599@gmail.com	Mon-Fri, 10:00 AM - 6:00 PM
Principal Officer	Ajay Soni	Makan-417, Ward- 19, Adarsh Colony, Salsalai, Shajapur, MP, 465227	+91 7566901001	Ajaysoni7599@gmail.com	Mon-Fri, 10:00 AM - 6:00 PM

Still Not Satisfied?

If your grievance remains unresolved even after contacting the above authorities, you may escalate to SEBI or Online Dispute Resolution:

1. SEBI SCORES 2.0 Portal

Go to SCORES Portal

2. Online Dispute Resolution (ODR)

File a complaint on the SMARTODR platform for resolution through online conciliation or arbitration.

Go to SMARTODR Platform

Physical Complaints Address: Physical complaints can be sent to: Office of Investor Assistance and Education, Securities and Exchange Board of India, SEBI Bhavan, Plot No. C4-A, ‘G’ Block, Bandra-Kurla Complex, Bandra (E), Mumbai - 400051.

Refund & Subscription Policies

Cancellation & Refund Policy

All sales are final, and we do not offer refunds for the paid period of services already availed by the client. Complaints or dissatisfaction regarding the quality of services during the paid period shall not entitle the client to any refund or compensation.

SEBI Pro-Rata Refund Guidelines

As per SEBI guidelines, if a client requests to cancel the subscription, a refund shall be issued for the unused portion of the subscription period. The refund is calculated on a pro-rata basis, deducting charges for services already availed, including applicable taxes and administrative/onboarding fees.

Important Refund Conditions

Refunds will not be provided for the period of services already availed, irrespective of client satisfaction with the recommendation or outcome of trades.
Investments in securities markets are subject to market risks. Profits and losses incurred due to the use of our recommendations are solely the responsibility of the client.
By subscribing to our services and making payment, the client acknowledges they have read, understood, and agreed to this refund policy, as well as the disclaimer, disclosure, and other terms.

For any questions or assistance regarding cancellations, please email us at Ajaysoni7599@gmail.com or call +91 7566901001.

Complaint Data (Disposal Trend)

100% Clean Track Record

Zero complaints pending, received, or unresolved for the reporting period ending May 2026.

Complaint Data for Month Ending – May 2026

Sr. No.	Received from	Avg Resolution time (in days)
1	Directly from Investors	N. A.
2	SEBI (SCORES)	N. A.
3	Other Sources (If any)	N. A.
	Grand Total	N. A.

Trend of Monthly Disposal of Complaints (May 2026)

Sr. No.	Month	Carried forward from previous month	Received	Resolved	Pending
1	May 2026	0	0	0	0
	Grand Total	0	0	0	0

Trend of Annual Disposal of Complaints (2025-26)

Sr. No.	Year	Carried forward from previous year	Received	Resolved	Pending
1	2025-26	0	0	0	0
	Grand Total	0	0	0	0

We collect personal information necessary for service delivery, communication, support, and compliance-related records. Client information is handled with reasonable safeguards.

Information Collection

We collect essential personal information (like PAN, Aadhaar, name, email, and bank details) only to satisfy SEBI compliance, KYC verification, and risk-profiling requirements.

No Commercial Sharing

We do not sell, rent, or lease your personal information to third parties for marketing or advertising purposes.

Information Security

We implement industry-standard safeguards (including access controls and secure data storage) to protect your personal details against unauthorized access or disclosure.

Terms & Conditions

By accessing and using this website or availing any of our services, you agree to be bound by the following terms and conditions. If you do not agree with any of these terms, you are advised not to use this website or subscribe to any services.

Use of Website and Services

The free trial services offered by Ajay Kumar Soni are intended solely for demonstration purposes. Any action taken based on such trial recommendations is at the sole discretion and risk of the user.

Research and Recommendations

All research-based recommendations are provided based on the subscription package chosen by the client. Our research team employs thorough technical and fundamental analysis to offer these insights. However, clients are advised to exercise their own judgment. The firm bears no responsibility for any gains or losses incurred as a result of acting upon these recommendations.

Market Risk Disclaimer

Stock market investment and trading inherently involve risks. Ajay Kumar Soni shall not be held liable for any losses arising due to market fluctuations, delays in receiving recommendations, technical/communication issues, and inaccuracies/omissions in the shared information Clients are expected to make informed decisions and assume full responsibility for their trading activities.

Confidentiality and Data Sharing

All research reports, strategies, and communication are strictly confidential. Sharing or distributing this content in any form is prohibited. Any such act will be considered a breach of confidentiality and may invite legal action.

Code of Conduct – Staff and Clients

No employee or associate of the company is permitted to solicit or accept personal gifts, benefits, or payments from clients. All payments related to services must be made only to the official bank account listed on our website. Personal transfers are not authorized and will not be recognized.

Account Security

Ajay Kumar Soni does not operate or manage client Demat or trading accounts. Clients must not share their login credentials, including User ID, password, security questions, or OTPs with any of our representatives. We disclaim liability for any loss or misuse resulting from the disclosure of such information.

Policy Updates

We reserve the right to update, amend, or revise these terms and conditions at any time without prior notice. Updated terms will be effective immediately upon being posted on the website. Continued use of the website implies acceptance of the updated terms.

Disclaimer

The content, research reports, and investment ideas shared on this website are for general informational purposes only. Nothing contained herein shall be construed as financial advice or a solicitation to buy or sell any securities. Users are solely responsible for their investment decisions and outcomes.

Intellectual Property

All research material, content, and recommendations available on this website are intended for personal use only. Unauthorized reproduction, distribution, or commercial use of any content without prior written consent from Ajay Kumar Soni is strictly prohibited..

Acceptance

By continuing to access and use this website, you confirm that you have read, understood, and agree to abide by these Terms & Conditions, including your acknowledgment of the risks involved in trading and investment activities.

Investor Charter

Vision and Mission Statements for Investors

Vision

Invest with knowledge & safety.

Mission

Every investor should be able to invest in right investment products based on their needs, manage and monitor them to meet their goals, access reports and enjoy financial wellness.

Details of Business Transacted by Research Analyst with respect to Investors

To publish research report based on the research activities of the RA.

To provide an independent unbiased view on securities.

To offer unbiased recommendation, disclosing the financial interests in recommended securities.

To provide research recommendation, based on analysis of publicly available information and known observations.

To conduct audit annually.

To ensure that all advertisements are in adherence to the provisions of the Advertisement Code for Research Analysts.

To maintain records of interactions, with all clients including prospective clients (prior to onboarding), where any conversation related to the research services has taken place.

Details of Services Provided to Investors (No Indicative Timelines)

Onboarding of Clients

Sharing of terms and conditions of research services

Completing KYC of fee paying clients

Disclosure to Clients:

To disclose information that is material for the client to make an informed decision, including details of its business activity, disciplinary history, the terms and conditions of research services, details of associates, risks and conflicts of interest, if any.

To disclose the extent of use of Artificial Intelligence tools in providing research services.

To disclose, while distributing a third party research report, any material conflict of interest of such third party research provider or provide web address that directs a recipient to the relevant disclosures.

To disclose any conflict of interest of the activities of providing research services with other activities of the research analyst.

General Guidelines & Commitments:

In case of any grievance / complaint, an investor may approach the concerned Research Analyst who shall strive to redress the grievance immediately, but not later than 21 days of the receipt of the grievance.

To distribute research reports and recommendations to the clients without discrimination.

To maintain confidentiality w.r.t publication of the research report until made available in the public domain.

To respect data privacy rights of clients and take measures to protect unauthorized use of their confidential information.

To disclose the timelines for the services provided by the research analyst to clients and ensure adherence to the said timelines.

To provide clear guidance and adequate caution notice to clients when providing recommendations for dealing in complex and high-risk financial products/services.

To treat all clients with honesty and integrity.

To ensure confidentiality of information shared by clients unless such information is required to be provided in furtherance of discharging legal obligations or a client has provided specific consent to share such information.

Details of Grievance Redressal Mechanism and How to Access It

1. Lodge Complaints: Investor can lodge complaint/grievance against Research Analyst in the following ways:

Mode of filing the complaint with research analyst: In case of any grievance / complaint, an investor may approach the concerned Research Analyst who shall strive to redress the grievance immediately, but not later than 21 days of the receipt of the grievance.

Mode of filing the complaint on SCORES or with RAASB:

i. SCORES 2.0: A web based centralized grievance redressal system of SEBI for facilitating effective grievance redressal in time-bound manner (scores.sebi.gov.in). Two level review process:

First review done by designated body (RAASB)
Second review done by SEBI

ii. RAASB Email: Email to designated email ID of RAASB.

2. SMARTODR Platform: If the Investor is not satisfied with the resolution provided by the Market Participants, then the Investor has the option to file the complaint/ grievance on SMARTODR platform (smartodr.in) for its resolution through online conciliation or arbitration.

Physical Complaints Address: Investors may send physical complaints to: Office of Investor Assistance and Education, Securities and Exchange Board of India, SEBI Bhavan, Plot No. C4-A, ‘G’ Block, Bandra-Kurla Complex, Bandra (E), Mumbai - 400 051.

Rights of Investors

Right to Privacy and Confidentiality.

Right to Transparent Practices.

Right to fair and Equitable Treatment.

Right to Adequate Information.

Right to Initial and Continuing Disclosure - Right to receive information about all the statutory and regulatory disclosures.

Right to Fair & True Advertisement.

Right to Awareness about Service Parameters and Turnaround Times.

Right to be informed of the timelines for each service.

Right to be Heard and Satisfactory Grievance Redressal.

Right to have timely redressal.

Right to Exit from Financial product or service in accordance with the terms and conditions agreed with the research analyst.

Right to receive clear guidance and caution notice when dealing in Complex and High-Risk Financial Products and Services.

Additional Rights to vulnerable consumers - Right to get access to services in a suitable manner even if differently abled.

Right to provide feedback on the financial products and services used.

Right against coercive, unfair, and one-sided clauses in financial agreements.

Expectations from the Investors (Responsibilities of Investors / Do's & Don'ts)

Do's

Always deal with SEBI registered Research Analyst.

Ensure that the Research Analyst has a valid registration certificate and check for SEBI registration number. Please refer to the list of all SEBI registered Research Analysts which is available on SEBI website in the following link: SEBI Registered Research Analysts List.

Always pay attention towards disclosures made in the research reports before investing.

Pay your Research Analyst through banking channels only and maintain duly signed receipts mentioning the details of your payments. You may make payment of fees through Centralized Fee Collection Mechanism (CeFCoM) of RAASB if research analyst has opted for the mechanism. (Applicable for fee paying clients only)

Before buying/ selling securities or applying in public offer, check for the research recommendation provided by your Research Analyst.

Ask all relevant questions and clear your doubts with your Research Analyst before acting on recommendation.

Seek clarifications and guidance on research recommendations from your Research Analyst, especially if it involves complex and high risk financial products and services.

Always be aware that you have the right to stop availing the service of a Research Analyst as per the terms of service agreed between you and your Research Analyst.

Always be aware that you have the right to provide feedback to your Research Analyst in respect of the services received.

Always be aware that you will not be bound by any clause, prescribed by the research analyst, which is contravening any regulatory provisions.

Inform SEBI about Research Analyst offering assured or guaranteed returns.

Don'ts

Do not provide funds for investment to the Research Analyst.

Don’t fall prey to luring advertisements or market rumors.

Do not get attracted to limited period discount or other incentive, gifts, etc. offered by Research Analyst.

Do not share login credential and password of your trading, demat or bank accounts with the Research Analyst.

Direct Channel

Connect Instantly

Have questions regarding pricing, KYC activation, or SEBI disclaimers? Reach out directly via WhatsApp for fastest response.

Our Office

Shajapur - 465001

Email Us

helperfinancialservices@gmail.com

Call Support

+91 75669 01001

Get In Touch

Fill out the quick contact form below and our team will get back to you within 24 hours.